DIGITAL HARMONY MUSIC BUSINESS NEWS & INFORMATION

WHO ARE WE?

Digital Harmony Australia Pty Ltd is a music production company with our own recording studio based in Wahroonga, a suburb of northern Sydney.  We are about the move to the Blue Mountains west of Sydney. 

Over the last 15 years I have worked as a management consultant in the music industry and managed acts.

I run this web site, a resource that offers free information about the music industry for artists and managers.  In 1997 and 1998 I managed New Years Eve concerts for the ACT Government in the Civic Square of Canberra (Garema Place.)  These were very successful being attended by 6,000 people in 1997 and 11,000 people in 1998. 

I have played bass guitar and guitar since age 14 and have played in covers bands for about 7 years. I currently own a recording studio that can be seen on the My Studio page. 

If you are looking to do some recording and are serious about doing a really good job on a couple of songs give me a call.  I am especially good at producing female vocals.  See the Services page for more information about what we do.  Talk is cheap, what does my work sound like?  See the My Studio page for links to songs I have produced.

HOW TO GET INTO THE MUSIC BUSINESS

The Internet has changed everything in the last few years.  There is no "tried and true" road to success using the Internet and there probably never will be.  The Internet is likely to be a place of endless innovation.  The Internet has become a primary tool for musicians to start building the buzz for themselves. 

The two most important Internet tools are:

HOW MUCH ARTISTS SHOULD KNOW - HOW MUCH ARTISTS SHOULD DO

You should know heaps about the industry, but as soon as you can, limit yourself to being an artist.  Read industry related web sites like this one, music business books from Immedia and the music business books you can buy from Amazon.com.   

  1. Learn quite a bit about the industry, management and music marketing.   

  2. Initially you will have to do most of this stuff for yourself.  You and your band will have to book the gigs, promote the act, organise every part of the CD and artwork etc.

  3. Once you have a buzz going you have to find the best management you can to hand over control and concentrate on being an artist.  Practice writing better songs, practice your instrument, do heaps of gigs, build your fan base, do radio interviews and be the face of your music marketing machine.  By this time you know heaps about the business but you will do none of it.

STRAIGHT TO THE POINT

The music industry is both a victim and a beneficiary of corporatisation and globalization especially in the English speaking world.  This means that product produced by a few companies in Hollywood and New York account for about 70% of the total music sold in the world.  These companies have massive market research and marketing budgets and employ some of the best marketing and production people in the world.  The trick is to find your competitive advantages so the likes of you and me can compete with these global marketing machines.  

If you have had trouble getting a deal with a major record company consider that Sony BMG knocked back Russell Crowe, the world famous actor, because they are were too busy with their existing acts to take on Russell.  It is important to have a realistic appreciation of how hard it is to succeed in this industry, but it is not impossible.

Any plan that relies on 'sending stuff to record companies' is doomed from the start.  This is more true today than ever before.  A good plan involves building such a vibe that they come to you. 

Usually to get a record deal in Australia as a you need to be famous from TV - Neighbours, Australian Idol or Home & Away OR build your own vibe using the Internet and playing live and leverage the activity around those gigs to build a vibe through coverage in the media. 

We have studied the way many people in the industry have succeeded and how many have failed.  There are common threads to stories of success and you can follow other people's path to success.  At the same time you can avoid other's mistakes.  Most of the advice you get from well meaning people is advice from people who have not been successful in the music industry.  The result of this is that many commonly held beliefs about succeeding in the music industry are not true.  In an effort to bring you high quality advice I have sought feedback from serious players in the industry.  This includes artists who have had Top 10 records in Australia and USA, producers, record company A&R Managers and active managers and promoters. 

MORE THAN EVERY IT IS ABOUT DOING GOOD ORIGINAL MUSIC

Listen to music on www.YouTube.com  and www.ReverbNation.com to keep in touch with what people are doing around the world.  This is the quickest and easiest connection with emerging music.  With the Internet there are more opportunities around than ever before.  Be innovative, find the opportunities, make the most of them.  Remember luck occurs when opportunity meets preparation.  If you are making really good music and promoting it well then opportunity will be banging at your door and if you don't let it in go around and bang at the window. 

Get really good and practice.  Being just another average singer, songwriter or band is going to give you average results.  Listen to the best material you can find on www.ReverbNation.com be honest with yourself, how do you compare?  In April 1996, in an interview with Guitar World, when asked about how he went from playing his first open A chord to playing "Eruption", Eddie Van Halen replied:

Practice.  I used to sit on the edge of my bed with a six-pack of Schlitz Malt talls. My brother would go out at 7pm to party and get laid, and when he'd come back at 3am, I would still be sitting in the same place, playing guitar. I did that for years — I still do that." 

The other thing every musician and especially singers should do it ear training a.k.a. aural training.  This can make a huge difference to your musical talent.  There is ear training software and books with attached CD's.  Just search www.amazon.com for ear training to see what resources are available.  My favourite piece of ear training software is:  There is a lot of good ear training software for iPhone and iPad.  For PC' Auralia from http://risingsoftware.com/  

NOW PRESS EACH OF THE LINKS YOU CAN SEE ON THE LEFT TO GET TO THE GOOD INFORMATION

I value your feedback and peer review.  Please send me your comments to:  info@digitalharmony.com.au

Copyright 2003 to 2014  Mark Ellis

HOME PAGE